NFL Network
Yet again, the NFL, who never fails to earn its mark as the "No Fun League", dropped the ball this year, as they introduced new policies to control the media.In essence, the new rule limits media outlets other than sites directly owned by NFL franchises to just forty five seconds of total video coverage from inside any NFL property (stadiums and practice sites) per day. Any such video coverage can only be archived for a total of twenty four hours before it must be removed.
Regardless of the coverage, the video must direct the viewer to visit NFL.com or the team website for more information.
Much of this has been a result of the development of the NFL Network on cable, and their ability to control the message, break the news, and become a messenger for the league.
Last year the NFL severely limited local media reporting from the sidelines. Surprisingly, that has been relaxed for 2007, so let's hope that the league has the same reaction to this new rule after a year of trial.
Labels: NFL Network





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